Introduction
This week, I focused on creating the logo design for my project. Not only will it appear in my animation, but also in the poster and postcards for the Postgraduate Show 2023.
Naming
Skullchaser: The protagonist of my story is called Mr. Bones, also known as Skullchaser. The name implies that the character goes after skulls and skeletons, which are characteristic creatures in a Halloween environments.
Logo Development
Concept: Skull
I am looking forward to visually communicate the idea of a skull. To do so, I edited the negative space of the letter ‘U’ and designed a skull icon.
Rethoric Figure: Skull & Bones
I combined the icon of the skull with the icon of bones into the word ‘skull’.
Font Family: Triplex Cond Serif OT
I decided to use a slab serif font to convey the idea of Skullchaser’s commanding presence. However, the rounded anatomy of the stems allude to the soft side of Skullchaser’s personality: his will to save Halloween Town from eventual peril.
Logo Design
Applying the Logo
Postcard Design
Furthermore, I worked on the postcard design for the postgraduate show. I wanted to showcase the protagonist of my animation in the Halloween environment, as well as the logo and name of my animation.
Poster Design
I adapted the horizontal postcard design into the vertical poster format. I also included my contact information, in case someone is interested in my work.
Further Thoughts
Working on the branding of the film is essential as it helps the audience to identify and differenciate the animation from other ones. In this sense, having a simple yet memorable logo is the key to catching the audiences’ attention.