Introduction
This week, we went over the structure of the literature review, and we also had a brief introduction on understanding methodology.
Qualitative vs Quantitative Methodologies
• Qualitative: Explores peoples’ perceptions, ideas and feelings, and therefore, it can be considered more subjective.
• Quantitative: Investigates the hard numbers and statistics, and therefore, it can be considered more objective.
For my personal investigation, I will most probably rely on a qualitative methodology since I would like to explore the visual elements of the horror genre and the emotional impact it has on the audience.